ESL - MADDEN 2018
In October 2017 ESL contacted Strange & Wonderful inviting us to pitch on an upcoming graphics package for the Madden NFL Championship Series. Having some background in live graphics and a budding admiration for the rapidly growing e-sports industry, I was elated to have the opportunity. We submitted two designs and delivered over 50 individual animated graphics.
See the graphics in action through 2018 on the ESL Twitch Stream.
Direction #1 -Polished Mech
Our original vision for the ESL Madden 18 was a "Polished Mech". I sought to create a familiar industrial design framework with a clean finish. Constructive architecture presented a clear directive for GFX articulation. Light played a large role in balancing the dark materials housing graphics by filling the frame and forming the environment.
Polished Mech Motion Test
Direction #2 - Industrial Loft
We pushed our design further with the ESL team and honed in on a look that would flow seamlessly with their prospective set design. The synthesis of an industrial loft aesthetic is one that melds toughness in its' structure to the luxury of urban modern living. This marriage created these warm industrial styleframes.
Studio: Strange & Wonderful
Executive Creative Director: Will Hyde
Design: Austin Hochstatter
3D Animaton: Austin Hochstatter / Morgan Fromme
Compositing: Morgan Fromme