BK x SpongeBob
Motive has a longstanding relationship with Burger King. In 2025 BK approached Motive to contribute to the SpongeBob movie cross promotion. Motive was tasked with creative & production of a TVC and 11 social videos. I lead the VFX pre-production and built the composites in post production on behalf of Motive Made Studios (MMS).
BK Social
A SpongeBob specific menu and suite of branded toy were promoted along side the TVC. A limited-time food menu + four toy promotions were tacked on to the TVC production. These toy-centric spots were low-cost means to make the most out of a limited budget.
