The Ask: Create a wallpaper for a new-to-world device. This wallpaper needs to
Dazzle without distracting
Display complexity without cluttering
Aesthetically “rhyme” with the parent brand color scheme
Device Wallpaper
Initial Explorations
Direction 01 - Pinch
After initial explorations, I refined key elements: I smoothed the brand gradient, placed that gradient over a single piece of folded geometry, cast dramatic shadows, and increased the lens length to flatten the image while keeping the complex compositions tight in frame.
Direction 02 - Petals
To offer something similar (but different) I further explored ways to show complexity with lens-flattening compositions. Petals leans harder into depth-of-field blurring and intense shadows.
Final Selection
The client selected these four to place on device packaging and marketing material.
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Rosie Heffernan
Art Direction
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Austin Hochstatter
3D Design