Flowfushi - LIP38℃

Strange & Wonderful collaborated with Wongdoody to create a series of sensational swirl-centric spots. While beauty content is our specialty, we did find a formidable challenge in creating the patented Flowfushi swirl. We exhausted every known approach to create an organic the swirl.

Flowfushi wanted to bring the "UZU" to life. Without venturing into the troubling territory of  3D liquid simulation, we experimented with a few CG and live action methods to capture the essence of the swirl. Our favorite by far was this acrylic paint dispersion method. 

  • Will Hyde

    Creative Director

  • Eddy Adams

    3D Animation

  • Austin Hochstatter

    3D Animation + Compositing

  • Morgan Fromme

    R&D + 2D Animation

  • Ryan Hills

    Editor

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Conflux 21